About McDaniel HR

Anthony McDaniel, Chartered Fellow FCIPD, is a highly skilled and dynamic HR specialist with more than 15 years’ blue chip Board experience. He has worked in B2B, FMCG, Retail, Construction and Hospitality, in the UK as well as Eastern and Western Europe. Companies include Rexel UK, Matalan, Lee Cooper, Bovis Homes, HJ Heinz and Whitbread.

Anthony’s diverse experience has provided him with a broad overview of the many challenges facing corporate leaders. His HR skillset and pragmatic approach enables him to provide support at both a transactional and strategic level.

He has an impressive track record of delivering award winning bespoke HR initiatives in reward, talent management, recruitment, communication and learning and development. His extensive experience of change management includes mergers and acquisitions (TUPE), organisational restructuring, company relocation, ERP, HR & payroll systems implementations,

He won the Personnel Today Award for Innovation in Recruitment and Retention for setting up an internal recruitment service to support the rapid expansion of the business.

Also winner of the National Training Award for the design and delivery of an effective sales improvement programme.

Anthony is also a member of The Magic Circle and is one of the UK's top card sharps. His experiences working as a semi-professional magician, both in the UK and Europe, have enabled him to develop excellent audience engagement and presentation skills.  

His core values are integrity, respect and fun, which underpins his approach to leadership and customer service. 


Additional support

McDanielHR have a select network of associates from a range of backgrounds in HR, change management, training, voice coaching and acting, who can provide a diverse range of support services, dependent on client needs.

For further information

I am always pleased to discuss your requirements. Please call or email using the contact details below.